(An Ideal Starting Point)

Tel Aviv's central position makes it an ideal starting point for touring the entire country. Along the coast from Herzliya to Bat Yam, holiday seekers find it convenient to unpack only once, while those visiting on business or participating in conferences can easily take the opportunity to tour other parts of the country.

About an hour's drive is all it takes to get to Jerusalem, Be'er Sheva or Haifa and all the beauty spots along the way. Even most of the Galilee can be explored on a day tour basis, while a flight to Eilat takes only half an hour.

Tel Aviv has been named "the non-stop city". By combining excursions into the country with the city's endless variety, a Mediterranean holiday in Tel Aviv surely provides non-stop pleasure.