Welcome to Israel.. Behind these words lies the desire to embark
on a true voyage, a desire to explore a fabulous land of imaginary and history.
The Holy Land
Israel has always attracted international attention. The cradle of Judaism, Christianity
and Islam, it has drawn pilgrims in their hundreds of thousands, and has played host to a
multitude of disparate cultures whose influences still resonate today.
Yet Israel's diversity is nowhere better reflected than in its people. Lithuanians,
Moroccans, Yemenites, Poles, Germans, Turks, Russians, Americans and Ethiophians are among
the Jewish communities of modern Israel. Together with the country's non-jewish citizens -
Muslim and Christian Arabs, Bedouin, and Druze this melting pot gives the country its
exceptional flavour : a modern society in an antique land that fuses the cultural riches
of the Orient and the Occident, the East and the West.
These diverse cultures mean that Israel offers a wealth of products for visitors.
Ancient craft traditions, a striking sense for eye-catching design and a talent for bold
artistic innovation are combined with the latest technology, resulting in high quality goods
that are truly unique. Israel has become an international centre for works of art,
breathtaking jewellery, inspired contemporary Jewish and Christian artifacts, and
head-turning fashion items.
Additionally, its extraordinary mineral-rich landscapes provide
a generous source for health-enhancing natural cosmetics. And just as important to locals
and visitors alike, the abundant fresh produce, traditional culinary expertise and
multi-cultural background have turned Israel into a food-lover's paradise.